Latest posts by SMC Ed. (see all)
- Updated Topic: Using Social Media During a Tragic Event - May 9, 2013
- Your Blog Sucks: Business Blog Blunders - April 30, 2013
- Social Media Across Borders: 3 Rules for International Business - April 25, 2013
Social Media Examiner recently published an article which outlined ways to increase blog visibility with social sharing. The article also touched on a tertiary topic, how to identify and tap into Web trends to optimize your blog posts for maximum visibility. We’d like to focus on this one area of the post as it provided a wealth of information regarding identifying and benefiting from Internet trends to boost your blog’s visibility.
Here are 6 tools as outlined by Social Media Examiner:
LinkedIn Today — Here you can tap into specific channels related to your industry and examine the articles that are getting shared the most. Social Media Examiner says that this source is a must for B2B blogs. We agree.
Trendbuzz – This site provides Top 10s from Google, Yahoo, Wikipedia, Wordtracker and others. Trendbuzz is part RSS feed and part ranking site.
Know Your Meme – If you want to know the history of a meme and see its popularity graphed then this is your place to find it. There’s nothing more embarrassing than going through the trouble to jump on a meme only to discover that it is no longer in fashion.
Google Insights — If you’re baffled by which word will get more attention in a title or what phrase will get more search results in a story, check out Google Insights. Type in the words in question and a comparison chart on the use of the words in Web searches pops up.
Hashtags.org – Looking for a hastag to attach to a tweet? Look no further. This site shows you popular hastags by category. You can also type in a search term to discover the frequency of use of a potential hastag you’re considering.
Topsy – This site will search social media sites for your keywords. Although, it doesn’t appear to scour Facebook it does cover Twitter. There are also categories for video, links and trending topics.
When using these sites to find hot topics, keep in mind that your relation to them should not be strained. A biologist might come off as transparent if she tries to insert commentary about the NBA Finals into a blog post about the endangerment of the Ivory-billed Woodpecker, for instance. There are a number of such examples on the Web, but common sense will guide you.
By Matt Goddlett