Latest posts by SMC Ed. (see all)
- Updated Topic: Using Social Media During a Tragic Event - May 9, 2013
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- Social Media Across Borders: 3 Rules for International Business - April 25, 2013
So you’ve written a new blog post full of compelling, unique content and you want the world to read it. The last thing you want to do is leave it sitting silently all alone on your blog, waiting patiently for readers to come across it by chance. Sure, you might generate some traffic through organic Google searches, but this can take time (weeks, months) to really become affective. Don’t worry, there are several ways to broadcast to the world.
Use social media
Right here, right now, social media offers the most benefits in driving traffic to your blog. Who wants to read your blog? Your Twitter followers and Facebook fans/friends do. So do your contacts in the other social networks you use, like LinkedIn. The key here is to learn their online habits and broadcast to them at the right time of day. Maybe you send the message out only once in the morning, or twice in one day.
Another key is to make sure your broadcast message is strong — e.g. for Twitter, write a compelling tweet with appropriate hashtags and handles. For Facebook, tag appropriate people or companies that might find your new post particularly interesting. (If you need work on writing headlines, you can always refer to this SMC post.)
Social media is an excellent tool to directly engage people with your posts. Use it wisely and you’ll reap the benefits of more page views and subscribers (we’ll get to that next).
Mailing lists and subscribers
Aside from social media, there are other ways to share your posts with the digital world. Mailing lists have proven to be useful in this arena. There are free programs like MailChimp that allow you to easily compose a visually-pleasing newsletter. As we all know, many people keep their inboxes by their side 24 hours a day. Sending out a weekly or monthly newsletter with links to your most recent posts is a smart idea, plain and simple. And programs like MailChimp make it easy for people to unsubscribe to your newsletter as well, just in case someone on your list doesn’t want your updates anymore — no need in spamming your friends and/or customers, right?
The more people you have in your mailing list (i.e. subscribers), the further the reach of each newsletter you send. With that in mind, be sure to make it simple for someone to subscribe if he or she is willing to do so. (Here’s a guide on that from ThinkTraffic.net).
And remember the power of social media. On occasion, it’s OK to remind your followers about your mailing list.
Make sure your blog has an RSS feed
Most blogging platforms (WordPress, Tumblr, Blogspot, etc.) already come equipped with an RSS feed. Like mailing lists and social media pages, people can subscribe to individual RSS feeds. Make sure you’re at least familiar with the RSS lingo and doubly make sure your blog has a feed of its own.
Forums and comments
There are online forums for just about any topic out there. Finding the forums that fit your blog is yet another avenue to engage with people who are indirectly interested in what you do. It’s as simple as sharing your new post on a relevant forum topic, helping to further the discussion and/or add insight.
Likewise, adding comments to a topic your post is related to can help you find the exact audience you’re looking for. Just make sure you come across as authentic and insightful rather than a used car salesman hocking a car.
Writing a great blog post takes time and effort. Funneling it through the right channels to get it in front of interested eyes is just as time consuming. Even so, you’ll find it’s all worth it when you see people are actually reading and reacting to your writing — it creates a sense of satisfaction like no other.
By Will Silvey Simons • @silveywill