SMC Ed.
Latest posts by SMC Ed. (see all)
- Social Media Can Be A Free Printing Press for Local Politics - May 15, 2013
- How to Recruit With Your Company Blog - May 14, 2013
- Solutions for a Noisy World - May 10, 2013
Each week, we sift through the noise created by the many feverish news outlets covering all things social to bring you the most interesting and relevant stories buzzing around out there on the Internet.
New Facebook update: video calling
As you should know by now, Facebook has started pushing its latest update that makes video calling your friends as easy as clicking a button. Social media blog Simply Zesty questions if people will embrace the feature. I mean, after all, many people relish in the power the Internet allows them to have their voice heard anonymously — video calling makes people more accountable for their online actions. How many Facebook chats have you conveniently ignored in the last year? And come on, everyone’s a little camera shy.
The takeaway: Facebook teamed up with Skype to take on the competition, mainly Google+ hangouts and Apple’s FaceTime. Time will tell if the world embraces video calling. The answer is yes, eventually, if the price remains free. And the era of the Internet troll might be slowly coming to an end.
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The six types of social shoppers
Social Commerce Today relayed info on a recent study by Leo Burnett and ARC Worldwide, that adds new data on what the social customers desire from their shopping experiences.
The six types are broken down into silly names: Savvy Passionista (influential trendsetters), Opportunistic Adventurer (impulsive Groupon lovers), Quality Devotee (always want the best, no exceptions), Strategic Saver (compares to find the best deals), Efficient Sprinter (driven by saving time) and Dollar Defaulter (brand loyalty be-darned, it’s all about the best deals).
From here, the folks at Leo Burnett offer suggestions on how brands can appeal to each of the different types of shoppers’ buying behaviors, including:
- Broadcast special deals.
- Use a variety of social media to connect consumers to new discoveries.
- Create a curated list of top selling products and promote them on a brand’s website and through social media.
Read the rest and view the infographic here.
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New and interesting digital stats
UK digital marketers Econsultancy rounded up 10 interesting digital stats from this week. The takeaway? Understanding the mobile Web is key to the future of your company’s success.
Highlights include:
Mobile web
- 20% of brands don’t have a mobile Website.
- There are 217 new users on the mobile Web every minute.
- Mobile sales are up, rising rapidly from 0.4% of online sales in Q1 2010 to 8.2% of online sales in Q1 2012.
Facebook’s trouble with young people
- The Beans Group surveyed nearly 1,700 college students and found that 68% dislike Facebook’s API that shares their personal data with other websites.
- The survey also found that 91% don’t want to pay for things online via their Facebook accounts.
By Will Silvey Simons • @silveywill
