Tag Archives: best practices

Social Media is About Thresholds

Posted on May 22, 2013 by Adrian Blake

All of us remember our first days with Twitter: looking at it funny, attempting to figure out what to tweet about (much less in 160 characters), and especially wondering how often to do it.  We address the general strategy question … Continue reading →

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Social media and national tragedy: How should companies react?

Posted on December 17, 2012 by Adrian Blake

By Adrian Blake • @adrianblake The events in Connecticut last Friday were horrific and every respectable person despises the act and the person who did it. But many of us in social media were torn — do we address the tragedy, or … Continue reading →

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Why Facebook should not be your web hub

Posted on December 5, 2012 by SMC Ed.

Facebook is great at many things. As the No. 1 social network, it’s a prime way to easily get in front of a targeted customer base. But with recent changes to Facebook that, in short, force brands to now pay … Continue reading →

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Case Study: Soaring Wings Vineyard

Posted on December 4, 2012 by SMC Ed.

By Matt Goodlett Soaring Wings Vineyard & Brewing is a family-run operation located in Springfield, Nebraska, just south of Omaha. The vineyard side of the business has been in operation since 2002 and their wines have won hundreds of medals. Soaring … Continue reading →

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SMC Video: An introduction to social media

Posted on September 12, 2012 by SMC Ed.

In this video, Social Media Contractors CEO Adrian Blake explains why social media is important for your business in this post-advertising day and age. Premised on Steve Jobs’ famous words that “This is a very noisy world,” Adrian explains how SMC professionalizes … Continue reading →

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Don’t use social media like the Wall Street Journal

Posted on August 31, 2012 by SMC Ed.

Here at SMC we have clients that lie between the Rockies and upper New England. I currently manage five social engagement professionals who post, tweet, blog, etc. on behalf of our clients. Because of the mass amount of content we … Continue reading →

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Unringing the bell: What to do with a social media mess

Posted on August 15, 2012 by SMC Ed.

Today’s post is part of SMC’s ongoing Social Media Etiquette for Senior Management series. ::: As we’ve noted in previous posts, there are right and wrong ways for a company to approach social media. Even beyond this, no matter how good … Continue reading →

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Infographic: Sensible social media checklist for business

Posted on August 6, 2012 by SMC Ed.

New media specialist Justin Flitter published a new infographic that simplifies social media strategies for businesses. Flitter breaks down several of the most important elements of content sharing — blogs, Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. From here, the … Continue reading →

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Starbucks & Chick-fil-A: The right (and wrong) way to approach social media

Posted on August 1, 2012 by SMC Ed.

Today’s post is part of our ongoing Social Media Etiquette for Senior Management series. By Will Silvey Simons • @silveywill No matter the type of company — business-to-business, online retail, customer service, manufacturing, etc. — there are plenty of shining examples of companies … Continue reading →

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Google wants you to master SEO

Posted on July 30, 2012 by SMC Ed.

Do you want your website to be on the fast track for SEO success? If you’ve spent much time researching SEO trends and best practices, you’ve already found that the major search engines (Google, Bing, Yahoo) are constantly changing how … Continue reading →

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